IGNOU| MARKETING (AMK - 01)| QUESTION PAPER – (JUNE - 2021)| BDP| ENGLISH MEDIUM
BACHELOR’S DEGREE PROGRAMME
(BDP)
Term-End Examination
June, 2021
AMK-01
MARKETING
Time: 2 Hours
Maximum Marks: 50
Note: Attempt both Part A and Part B.
Part–A
1. Distinguish between any two of the following: 5+5
(a) Buyer
and User in marketing perspective
(b) Family
Brand and Individual Brand
(c)
Advertising and Publicity
(d)
Selective distribution and Exclusive distribution
2. Write short notes on any two of the following: 5+5
(a)
Marketing mix
(b)
Product diversification
(c)
Break-even analysis for target-profit pricing
(d) Total
cost approach to physical distribution
Part—B
Note: Attempt any three of the following questions.
3. State the difference between consumer market and organisational
market. Describe any five features of the organisational market. 5+5
4. Explain the major steps involved in new product development. 10
5. “Geographic considerations are important in pricing when the
customers are spread widely throughout the country.” In the light of
this statement, discuss various geographic pricing strategies used in
marketing. 10
6. Explain the role played by the intermediaries in the
distribution of products. 10
7. What are the various factors you will take into consideration
while deciding the promotional mix for your product? Explain them briefly. 10
***
Also Read: