IGNOU| BASICS OF APPAREL INDUSTRY AND ENTREPRENEURSHIP (BHC - 005)| QUESTION PAPER – (DEC - 2023)| (CAPMER)
CERTIFICATE IN APPAREL MERCHANDISING
(CAPMER)
Term-End Examination
December - 2023
BHC–005
BASICS OF APPAREL INDUSTRY AND
ENTREPRENEURSHIP
Time: 3 Hours
Maximum Marks: 100
Note: Attempt any five questions. All questions carry equal marks.
1. What is Apparel Merchandising? Differentiate between
apparel and fashion merchandising. Further, give an overview of Textile and
Apparel industry. 20
2. Describe the organizational structure and departments of
a garment manufacturing unit. Use illustrations wherever necessary. 20
3. Describe the different retail formats covered by the
apparel industry in India. 20
4. (a) Explain the concept of globalization. 10
(b) How do you
approach global markets? Elaborate. 10
5. Give a detailed account of the process of identification,
evaluation and selection of a business opportunity. 20
6. (a) Describe brand management, its scope and brand
equity. 10
(b) Explain brand
elements, and the criteria for choosing and developing them. 10
7. (a) Define a Product. Classify products on the
basic of Durability and Tangibility, and Shopping habits. 10
(b) Define brand
portfolio. Explain the role of a merchandiser in branding and the factors
influencing the success of a brand. 10
8. Write short notes on any four of the following: 4×5=20
(a) Difference
between buyer and consumer
(b) Building
product image
(c) The five
levels of product offering
(d) STP process
(e)
Classification of fabrics based on construction
(f) Four
qualities of a merchandiser
(g) Five steps
in the process of communication
***
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