IGNOU| WRITTEN COMMUNICATION SKILLS (BSM - 003| QUESTION PAPER – (DEC - 2023)| B.B.A
B. B. A. (SERVICES MANAGEMENT) (BBASM)
Term-End Examination
December - 2023
BSM–003
WRITTEN COMMUNICATION SKILLS
Time: 2 Hours
Maximum Marks: 50
Note: Answer all questions.
1. Answer all the questions. Each question carries 1 mark:
(a) What
is verbal communication?
(b) What
is written communication?
(c) What
is the benefit of written communication?
(d) What
is authentic communication?
(e) What
is Time Management?
(f) What
bridges the gap between the writer and the reader?
(g) What
is a meeting?
(h) What
is a Formal Letter?
(i) What
is a Business Letter?
(j) What
is a Presentation?
2. Answer any five of the following questions in about 100 words
each. Each question carries 2 marks:
(a) What
is Pictoral Representation?
(b) What
is a Memo?
(c) List
out the different types of letters.
(d) What
is creative writing?
(e) What
is a report?
(f) What
is non-verbal communication?
(g) Define
horizontal communication.
(h) Define
the term “ENCODING”.
3. Answer any four of the following questions in about 250 words
each. Each question carries 5 marks:
(a) What
are the essential features of Business Letters?
(b) How to
write a good report?
(c) List
out the objectives of written communication.
(d)
Explain the steps involved in preparing a tender.
(e) What
are the challenges in written communication?
(f) List
out the merits of written communication.
4. Answer any one question in about 500 words. Each question
carries 10 marks:
(a) What
are the different types of reports involved in communication? Discuss with
examples.
(b)
Explain the barriers of written communication with examples.
***
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