IGNOU| WRITTEN COMMUNICATION SKILLS (BSM - 003| SOLVED PAPER – (DEC - 2023)| B.B.A
B. B. A. (SERVICES MANAGEMENT) (BBASM)
Term-End Examination
December - 2023
BSM–003
WRITTEN COMMUNICATION SKILLS
Time: 2 Hours
Maximum Marks: 50
Note: Answer all questions.
1. Answer all the questions. Each question carries 1 mark:
(a) What
is verbal communication?
Ans:- Verbal
communication is the exchange of thoughts, feelings, and opinions using spoken
words. It is a two-way process where the speaker transmits information and the
listener understands and interprets the message.
(b) What
is written communication?
Ans:- Written
communication involves the use of written words to express information, ideas,
and messages. It includes things like emails, letters, reports, and documents.
(c) What
is the benefit of written communication?
Ans:- The
advantage of written communication is that it provides a permanent record that
can be referred to later, allows the message to be more carefully crafted, and
can reach a wider audience.
(d) What
is authentic communication?
Ans:- The
question about "authentic communication" is not answered directly in
the given search results.
(e) What
is Time Management?
Ans:- The
question about "time management" is not answered directly in the given
search results.
(f) What
bridges the gap between the writer and the reader?
Ans:- According
to the search results, the use of an agreed and rule-governed system of symbols
bridges the gap between the writer and the reader in verbal communication.
(g) What
is a meeting?
Ans:- A meeting
is a small group communication where two or more people come together to
discuss issues, make decisions or share information.
(h) What
is a Formal Letter?
Ans:- A formal
letter is a written form of communication that follows a specific format and is
used for official or business purposes.
(i) What
is a Business Letter?
Ans:- A business
letter is a formal letter used for communication between businesses or between
a business and its clients/customers.
(j) What
is a Presentation?
Ans:- A
presentation is a form of public oral communication where a speaker or a small
group of speakers share information, ideas or proposals with an audience.
2. Answer any five of the following questions in about 100 words
each. Each question carries 2 marks:
(a) What
is Pictoral Representation?
Ans:- Pictorial
representation refers to the use of visual images, such as photographs,
paintings or diagrams, to convey information or ideas. It is a way of
presenting data or concepts in a more appealing and easily understandable format.
(b) What
is a Memo?
Ans:-
Memorandum, short for memorandum, is a brief written message used to
communicate information within an organization. It is typically used to share
updates, make announcements or give instructions to employees.
(c) List
out the different types of letters.
Ans:-Different
types of letters include:-
(i) Formal
letters (e.g., business letters, complaint letters, job application letters)
(ii)
Informal letters (e.g., personal letters, thank you letters, letters to the
editor)
(iii)
Semi-formal letters (e.g., letters to acquaintances, letters to organizations)
(iv)
Persuasive letters (e.g., letters of recommendation, appeal letters)
(d) What
is creative writing?
Ans:- Creative
writing refers to the process of creating imaginative texts such as novels,
short stories, poems, plays and screenplays. It involves using your creativity
and imagination to craft engaging stories, develop characters, and explore
themes. The goal of creative writing is to entertain, inspire, or evoke
emotions in the reader.
(e) What
is a report?
(f) What
is non-verbal communication?
(g) Define
horizontal communication.
(h) Define
the term “ENCODING”.
[COMING SOON]
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