AHSEC CLASS 12 SALESMANSHIP AND ADVERTISING QUESTION PAPER - 2019| H.S. 2ND YEAR
2019
SALESMANSHIP & ADVERTISING
Full Marks: 100
Pass Marks: 30
Time: Three hours
The figures in the margin indicate
full marks for the questions
1. Answer as directed: 1×8=8
(a) Advertising
agencies only prepare advertising plan. 1 (Indicate whether True or False)
(b) The basic
objective of advertisement is to create _______for the goods/services. 1 (Fill
in the blank)
(c) Newspaper is
an indoor / outdoor media of advertisement. 1 (Choose the correct word)
(d)
"Personal selling and salesmanship are synonymous terms". 1 (Indicate
whether True or False)
(e) "Radio
advertisement is direct/indirect advertising". 1 (Choose the correct
answer)
(f) What is
creative Salesmanship? 1
(g)
"Identification of target group is not the subject matter of market
research". 1 (Indicate whether True or False)
(h) Good health
is a physical / mental trait of a salesman. 1 (Choose the correct word)
2. What is 'Topical Copy'? 2
3. What is sales report? 2
4. What is meant by "Patronage buying motives"? 2
5. Mention two services rendered by an advertising agency. 2
6. What is "Real response" in advertising? 2
7. Write a note on Public Relation Department. 3
8. Briefly write the nature of Salesmanship. 3
9. What is the importance of consumer protection? 3
10. What is meant by sales territory? Why is it required?
2+1=3
11. Write a note on the conference method of Salesman
training. 3
12. What are the ways of evaluating the performance of a
salesman? Discuss in brief. 5
13. Write a short note on "Commission on Quota
basis." 5
14. What is "Buying Motive"? What are the types of
buying motive? 2+3=5
15. Write a note on the methods of recruitment of salesman.
5
16. What are different forms of publicity? Discuss. 5
17. Discuss the role of consumer organisations and NGOs with
regard to consumer protection. 5
18. What are the factors that affect the buying motives in
advertising? 5
19. (a) Discuss the functions of advertising
department. 8
Or
(b) How does
effectiveness of advertisement evaluated? Explain. 8
20. (a) Discuss the essentials of a good advertising
copy. 8
Or
(b) Discuss the
functions of the various departments of Sales Organisations. 8
21. Discuss the objectives of Market Research. 8
22. Discuss the merits and demerits of Salesmanship.
***
SALESMANSHIP AND ADVERTISING SOLVED PAPERS PAGE LINK - Click here
BUY E-BOOK (PDF FILE)
[TO SEE FULL SOLUTION]
(Chapter wise Notes, Exam Question Papers solved, MCQ solved) [ARTS, COMMERCE, SCIENCE]
|
DOWNLOAD PAGE LINK:-CLICK HERE |
AHSEC PAGE LINK - CLICK HERE