IGNOU ASSIGNMENT, PRINCIPLES OF MARKETING (BCOE - 141), QUESTION PAPER – (2024 - 25)| (B.COM) (GENERAL)| ENGLISH MEDIUM
TUTOR MARKED ASSIGNMENT
COURSE CODE: BCOE-141
COURSE TITLE: PRINCIPLES OF MARKETING
ASSIGNMENT CODE: BCOE-141/TMA/2024-25
COVERAGE: ALL BLOCKS
Maximum Marks: 100
Note: Attempt all the questions.
हिंदी माध्यम: यहां क्लिक करें
Section - A
(Attempt all the
questions. Each question carries 10 marks.)
1. What do you understand by the term marketing mix? Explain the components of marketing mix. 10
2. Research findings showed that consumption of a particular
edible oil is injurious to health. Is this finding relevant to a sweet shop?
Justify? 10
3. Your company is planning to launch a new line of organic
facial creams aimed at young adults aged 18-30 Conduct a brief market analysis
for the new product line. 10
4. Design an advertising campaign for a new product,
including the target audience, key message, media channels, and budget
considerations. 10
5. Imagine you discover that a competitor is providing
inaccurate information about their product to potential clients. Describe a
specific ethical strategy you would employ to address this situation while maintaining
the integrity of your own sales approach. 10
Section - B
(Attempt all the
questions. Each question carries 6 marks.)
6. Discuss how understanding consumer behavior can help in
the successful launch of the new product, with two specific examples. 6
7. Describe the role of intermediaries in the distribution
channel and explain how they are important in the marketing process. 6
8. What are the basic methods of pricing? Also explain the
factors affecting the pricing decisions. 6
9. Provide two examples of strong brands and describe what
makes them successful. 6
10. Explain how virtual reality (VR) can enhance the
customer experience. Describe the potential challenges and opportunities for
marketers using VR. 6
Section - C
(Attempt all the
questions. Each question carries 10 marks.)
11. Write short notes on: 10
(a) Physical
distribution system
(b) Experiential
marketing
12. Distinguish between the following: 10
(a) Consumer
markets and organisational markets
(b) Need and
motive.
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